ZIM – Report of Monitoring Alcohol Marketing by young people in Estonia, Latvia, Romania, Sweden, Poland and Ukraine

Zoom in Media Project was a very ambitious project, it was not only to gather research results, it was also educate young people about the effects of alcohol marketing on drinking behavior and national regulations on alcohol marketing, in letting the research be conducted by young people (in some cases inexperienced in the field of research). Looking back the aims were partially achieved:  This report and the national report give a snapshot of the various ways that young people encounter alcohol advertising in their daily lives; it has focused the participants’ attention on the subject of alcohol marketing and its effects, as well as the national regulations; in various phases of the project it became apparent that the goal of acquainting young people with research through this project, however amendable, was not conducive to maintaining the quality of the research tools and dataset that was required for serious scientific analysis. Concluding we can say that Zoom in Media was a partly successful project in which young people have learned a lot and have more than made up any lack of research skills with enthusiasm and vigor.


Danube.EDU represented by Madalina and Ioana


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